by: Jan Loyola
You need not wait to launch your mobile app before you start generating b2b sales leads for your business. You can start your lead generation marketing even before you launch your product to the general public but the goal of this lead generation is not specifically to find purchasing leads, but to get your business sales leads to step out and start talking. Consider the following when marketing plan to get quality business sales leads talking right away.
Pre-launch marketing
The time before you fully launch your mobile is the best time to get potential user data from your target business sales leads. Introducing the problem you are about to solve with your mobile app is the first step to a good pre-launch marketing campaign. You can build up the steam for your product and start generating quality business leads at this time. Joining forums and starting discussions in other social media channels will eventually yield not only the criteria for your potential buyers, but also buyer insights on what they want and expect the solution to be. Starting conversations with your business sales leads is easier in this round because you are not selling anything yet. None of your comments hint at selling a product, so your b2b leads will more openly and willingly discuss their problems with you. Start building your business list at this stage, as lead generation will be a bit more difficult later when you?ve already launched an app.
Once you?ve reached the stage of beta launch, contact the same business leads you met on the forums, social channels, seminars, and trade shows and ask them if they want to test your product before the official launch. This first-customer offer gives off a sense of exclusivity that will surely entice your leads.
Launch and ongoing marketing
After you launch your app, you also have to step up your lead generation so as not to lose momentum. A product which fizzles during product launch has a very slim chance of getting back up so do your best to avoid this by applying the information you retrieved from your b2b leads during pre-launch. Hire a good b2b lead generation company to help you expand your marketing campaign. Utilize various marketing methods such as email blasts and follow-up with professional b2b telemarketing. As you continue to improve your mobile app (which you will need to do to keep your b2b sales leads engaged), so should you continue your lead generation efforts to get fresh new sales leads into your sales funnel.
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