I was waiting in anticipation of the unified approach. I've been running the preview version of win8 on a test machine since it became available and I like the boot times/general use but dislike the 'modern interface' compared to the start menu. Overall it was positive. I was looking to upgrade my main PC (a new build) to win 8, + surface or similar tablet + phone. However, unlike previous windows releases, there don't appear to be any offers to incentivise early uptake - there would be no additional cost to waiting another year or so before upgrading to Win8 (or waiting to see what Win9 will look like even) from Vista/Win7.
Given that I can buy Win7 ultimate for less than Win8 pro system builder edition (for my new machine), and the ongoing upward revisions of how much the surface is going to cost, the total bill for the unified setup seems to be creeping higher for each item than I had originally anticipated, making it harder for me to decide to leave Win7 (which my other half definitely prefers) or get their tablet. The thing is, if my PC was on Win8, that would be the incentive to choose Win8 on a tablet and mobile platforms. Without it, they're nice but so far overpriced compared to available competition.
Basically, without having multiple devices on the same OS, most of the advantages Win8 is promising disappear. As a result of losing me on one platform, and in a reverse of their apparent marketing strategy, MS is in danger of losing a would-be enthusiast (not quite fanboy) buying in to all three target platforms.
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